Harwich East Liquors
GreatWhitesAndReds.com

John Kenney (along with his brother) owns and operates a series of package stores on Cape Cod. In the summer, Cape Cod is known to be taken over by out-of-town summer renters, who like to stock up on Bud Light and Malibu rum.

Solution:

Reposition John (as well as his stores) as a fine wine resource for the full-time residents of Cape Cod. In addition, we helped John develop and launch the Cape Cod consumer’s guide to wine, GreatWhitesAndReds.com.

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